Hi, my name is Adrian, I am the founder of Horologystory
I decided to leave my formal work and learn sales and marketing especially in digital marketing. Worked for some well known digital platform locally and gained some more experience how digital business works, I finally build my small shop online in Indonesia selling some luxury products and failed.
I realized that the best business to run is something related to my hobby. I love wristwatches and music and I started to think to create business model related to my hobby. Get along with people in the same line of hobby and make a good connection each other, finally we build something related to watches, we sell community based and had a good result at that time (2010). My first online store serving international market is Strapgua Indonesia, and being connected internationally is my advantage to gain more knowledge and opportunity from outside the country. As the business growing, I leave watches business because the competition is very tight especially on online market and put more focus on customs strap to support main brands.
2018 is actually my tip of year, when I restarted again my old business by doing deeper research form inside and outside the country. And finally I decided to enter Micro-brand watches industry as my preference on the watch also change. Diggin more information and knowledge, get connection in the industry and having extensively discuss with some new friends outside the country to see the opportunity, and finally open Horologystory as the first online platform serving micro-brand watches specifically in Indonesia.
Seeing a very positive growth lead me to think forward, I can't only run a watch store regardless what it is. I need to build something more than a store, and the answer is building a platform for watch indsutry, for watch enthusiast, for watch brands, gathering demand and supply into single professional horology platform. This is the main idea.
So, enjoy the new Horology Magazine
Adrian - Founder